7-ELEVEN by Applegreen
GOING GROUND UP
When the fuel/food court giant based in Dublin, Ireland sought to establish its own distinct identity in North America, it turned to Upland Architects for assistance. The goal was to create signature architectural elements that would be incorporated into future sites, ensuring brand recognition for Applegreen operated 7-Eleven locations.
THE CHALLENGE
The challenge began when the Applegreen real estate team negotiated a new site in Wethersfield, CT. The mission was to design a building that bridged the gap between the client’s desire for a distinct architectural style to achieve brand recognition, the municipality’s design control regulations, and the needs of the franchise brand destined to occupy the space, all while remaining cost-effective.
WHAT UPLAND CAN DO FOR YOU
This project required a high level of coordination with all interested partners. Upland Architects was able to design a building with architectural features that will be used consistently in all future projects. The building offers a unique color pallet and some material features that connect to Applegreen's brand identity in Ireland. The building architecture connects to the U.S. by utilizing colonial features and proportions commonly found throughout the East Coast. The design allows for ample signage opportunities to comply with franchise requirements. It features large, proportionate windows that allow natural light to enter during the day and artificial light to spill out in the evening, creating an inviting and safe environment for customers. All materials proposed by Upland Architects are commonly available, sustainable, and low-maintenance—key features for commercial retail clients.
THE RESULT
Upland Architects has delivered a building for Applegreen that can be easily deployed nationwide, is flexible enough to accommodate various franchise brands, requires minimal maintenance, and would be a welcome addition to even the most discerning communities. Most importantly, the design provides Applegreen with a desired look and feel that is unique to Applegreen in North America.
.png){kind=small}