THE FIRST OF MANY
When the Dublin, Ireland based fuel/c-store giant looked to develop its first multi-service Applegreen plaza location in the U.S., it called on Upland Architects to help. As the design architect, Upland Architects provided interior design, furniture selection and, fixture and equipment drawings for the project. With Applegreen as the convenience store operator and Burger King as Applegreen’s franchise food offer, Upland developed U.S. brand standards that are reflective of the company’s hospitable reputation overseas. As well as comply with Burger King’s brand requirements creating a cohesive mix of the two brands within the building.
In keeping with the Appegreen’s brand, it was important for this first Applegreen location to feel like an "Applegreen", mimicking the interior design pallet that has made them successful in Ireland and the UK. When a foreign brand enters a new country, they often must start fresh by building relationships with new vendors that can re-create the brand identity of the company. Upland partnered with industry leading lighting, millwork, fixture, and furniture enterprises to hand select each and every component crucial to building the brand here in the US. This included developing proto-typical millwork that housed American style equipment, selecting fabrics and finishes that would withstand heavy wear and tear, and carefully selecting lighting that would re-create the ambiance and distinctive experience the brand embodies.