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Friendly's
A classic.
When a classic brand calls, you answer! Having been a staple in the New England region since 1935, Friendly’s is one of the most recognizable restaurant names around. In need of a refreshed image, they turned to Upland Architects for help. Friendly’s had a desire to modernize its look while staying true to the original roots that made it a beloved part of New England's Americana.
How we helped.
Collaborating closely with Friendly’s construction and operations teams, Upland designed a new building that seamlessly integrated operational efficiency with a modern, customer-centric environment. The result was a high-end contemporary building that not only delivered great food but also appealed to today’s consumers. Bright, modern, comfortable, and inviting, the building struck a balance between innovation and the classic design elements that have defined Friendly’s since its inception in 1935. In essence, Upland Architects developed a prototype that streamlined national rollouts, providing Friendly’s with a scalable solution that accelerated market entry. This approach also ensured brand recognition, optimized budgeting, and gave clear cost visibility for both construction and interior fit-out.
What Upland can do for you.
Upland Architects has the expertise to develop brand roll-out programs. We work closely with our clients to design and build cost-effective buildings while integrating key brand elements into the design in partnership with our client’s marketing teams. From site feasibility and lease review, to prototype design strategies, construction documents, bidding, and construction administration services, our end-to-end solutions provide clients with a seamless, one-stop approach to all their architectural needs.
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