A RECOGNIZABLE BRAND
Upland Architects is proud to be a Wendy’s approved Architectural Partner. As such, Upland has a distinct and thorough knowledge of the Wendy’s brand, its prototype, and requirements that Wendy’s needs to provide a consistent look, feel, and product to its customers. Because of this unique knowledge and experience, Upland Architects can work with many regional franchisee partners in both the development of new sites as well as the renovation of outdated stores.
Working with franchisees and educating them to maintain the brand. This is a balancing act that requires a unique skillset in people management. The challenge becomes greater when working in locations with stringent design guidelines and requirements. Maintaining trademarked elements and key elements are a high priority to the Wendy’s brand.
Upland Architects can bridge the gap between franchisee and national brand through its core values of relationship building and constant communication.